logo worksheet

1. What does your brand/company offer to the consumer?

2. What is the main message that you would like to convey with the logo design?

3. Is there a unique selling point to your brand or product?

4. What is the target market; e.g, age, status, gender, profession, hobbies etc

5. Where is the logo likely to be seen?

6. Are there any color pallets that you have in mind?

7. Please list 4-8 adjectives that best describe your brand/company.

8. Include any other information that you feel is important to your logo design.